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The Power of Life Coaching: Finding Clarity and Direction on Your Path to Success

Introduction to Life Coaching

Life coaching has become an increasingly popular tool for individuals seeking guidance and support on their journey towards personal and professional success. A life coach is a trained professional who helps individuals unlock their full potential, overcome obstacles, and achieve their goals. With their expertise and guidance, life coaches provide valuable insights and strategies to help clients gain clarity and direction in their lives. Life coaching, in general, has been shown to have positive outcomes in areas such as improved self-confidence, goal attainment, and overall well-being for a diverse range of clients. However, the success of coaching for any individual, including African Americans, can be significantly influenced by the coach's cultural competence, understanding, and ability to effectively address the unique experiences and challenges faced by their clients.

There's an increasing recognition of the need for coaching practices that are inclusive and tailored to the diverse backgrounds and experiences of clients. As a Georgetown University-certified life coach from its second cohort and an African-American man in my 50s, I deeply understand the cultural nuances often overlooked in the realm of social-emotional development. Specifically, how certain support mechanisms available to men and women of other ethnicities may be inaccessible or challenging for African Americans to utilize. Contemporary cultural influences—like music, sports, entertainment, dietary norms, and the significant role of religiosity in our community—shape our experiences, contributing to challenges that are both self-inflicted and externally imposed.

However, the traditional values of praise and worship, while providing some solace, are not enough. We need a growth mindset that values balance over burnout, service over self-aggrandizement, and views the community as an extended family. So, what does this have to do with coaching? It's like water to a fish. Being the fastest and brightest fish means little if the water is polluted and unsustainable. Our external community mirrors our internal one; as our inner dialogue shapes our reality, I am committed to fostering change, starting with your relationship with yourself. Dreams are realized when we are true to ourselves first. Let's begin this transformative journey together.

Benefits of Life Coaching

Life coaching offers numerous benefits that can positively impact various aspects of one's life. One of the key advantages of working with a life coach is the improvement in self-confidence. Through personalized coaching sessions, individuals are encouraged to identify their strengths, build self-awareness, and develop a positive self-image. By focusing on their accomplishments and capabilities, clients gain the confidence to pursue their goals and face challenges with resilience. In his research, Race Matters in Coaching: An Examination of Coaches’ Willingness to Have Difficult Conversations with Leaders of Color, Ariel Finch Bernstein investigated two questions in particular: (1) Do coaches provide less critical feedback to Black clients than they do White clients? and (2) Do coaches engage in fewer diversity-based conversations with Black clients than with White clients? The study revealed that Black clients received more support but faced less challenge and constructive feedback, with fewer discussions on development compared to their White counterparts. Coaches were more likely to avoid diversity discussions with Black executives and hesitated to provide critical feedback, potentially due to fears of appearing prejudiced. This trend limits developmental opportunities for leaders of color, highlighting a need for coaching certification programs in the U.S. to focus more on racial dynamics. It suggests that coaching programs should include diversity intelligence as a core competency and mandate coaching supervision to address these disparities.

How Life Coaching Provides Clarity and Direction

Life coaching plays a crucial role in providing clarity and direction in one's life. Through deep and meaningful conversations with a life coach, individuals gain insight into their values, passions, and purpose. By helping clients explore their desires and aspirations, life coaches assist in identifying their true calling and aligning their actions with their goals. This process of self-discovery allows individuals to gain clarity about the path they wish to pursue and provides them with the direction needed to achieve their dreams. As part of a larger study, Racial Identity-Rooted Academic Motivation of First-Year African American Students Majoring in STEM at an HBCU, Kimberley Edelin Freeman, Cynthia Eileen Winston-Proctor, Felicia Gangloff-Bailey, and Jason M. Jones (2012) collected 212 open-ended survey responses from first-year students in STEM majors about how the HBCU context shapes their academic motivation. They discovered that three major themes and corresponding sub-themes greatly impacted the development of students’ academic motivation: place (culture/climate, mission/tradition, and absence of marginalization); pedagogy (culturally relevant learning material, positive relationships, and people (people of color, identity mirroring and modeling). The same holds true for coaching. Coaching clients tend to identify stronger with coaches that they feel may hold the same values, and use the same language to express feelings. The position of coach to client often has an intrinsic vulnerability that mirrors but is not therapy. Also the notion of escaping ‘therapy’ as a sign of weakness or fragility gets overlooked with a ‘coach.’ Therefore, coaching may often be used as a therapy substitute. This is not a positive action. (1)

Coaching differs from therapy in that coaching focuses on setting and achieving specific goals, personal and professional development, and fostering clients' future potential. Therapy, on the other hand, often addresses psychological issues, past traumas, and emotional healing, working to resolve past conflicts that impact present behavior and emotional well-being. Coaches work with clients to identify and pursue their goals, while therapists help clients understand and heal from past experiences. Coaching also facilitates a deeper exploration of the self, encouraging individuals to connect with their inner wisdom and align their life goals with their spiritual values. This integration of spirituality as true “selfhood” offers a holistic path toward self-evolution and personal fulfillment. My coaching methodology recognizes that true growth can only come from an integrated mind, body, and spirit connection. ( (1)Abstract: Race Matters in Coaching: An Examination of Coaches’ Willingness to Have Difficult Conversations with Leaders of Color (2019) by Ariel Finch Bernstein)

How We Get There

In my coaching practice, I guide my clients through a transformative journey that commences with the Self-Discovery Phase. Here, we delve into their essence through reflective exercises, meditation, and breathwork, drawing upon the yogic science of The Hatha Yoga Pradipika and The Yoga Sutras of Patanjali. This process cultivates a profound self-awareness, laying the groundwork for the Integration Phase. In this phase, we strive for unity of mind, body, and spirit, leveraging the principles of yoga, meditation, and breathwork to foster equilibrium. Progressing to the Evolution Phase, I support clients in translating their deep self-knowledge into tangible growth, crafting goals that resonate with their deepest values. The journey culminates in the Fulfillment Phase, shifting the emphasis from individual achievements to a broader contribution to society, inspired by the ethos of selfless service. My framework is buttressed by the timeless wisdom science of yogic texts and offers a dynamic and interactive approach to change. It's tailored to each individual, embraces the cultural nuances of BIPOC (Black Indigenous People of Color), and promotes an enduring journey of learning and transformation. All while we navigate the path to self-evolution and personal fulfillment.

Improving Self-Confidence through Life Coaching

A significant aspect of life coaching is the improvement of self-confidence. By working closely with a life coach, individuals are empowered to challenge their limiting beliefs and negative self-talk. The intention is to turn a client’s attitude about themselves into a self-assured positive one. To be less critical about oneself and instead focus on self-efficacy. Self-efficacy is defined as an individual’s beliefs about their capabilities to organize and execute courses of action required for attaining designated types of performances [14, 15]. Beyond one’s past achievements, or ‘personal performance accomplishments’, one of the most important ways in which self-efficacy is influenced is through ‘vicarious learning.’ (2)

Life coaches provide support and encouragement as clients step out of their comfort zones and take risks. Through this process, individuals develop a greater sense of self-assurance and belief in their abilities, leading to increased confidence in all areas of life. The coach will encourage them to change their surroundings and the people they associate with so that more vicarious learning can take place. Mentors and coaches can be key in modeling effective behaviors and design-making strategies. Vicarious learning, or ‘modeling’, is where ‘an observer learns from the behavior and consequences experienced by a model rather than from outcomes stemming from his or her performance attempts.' (3) Life coaching aims to empower individuals to challenge negativity and build self-efficacy through support and vicarious learning, resulting in increased confidence across all aspects of life. (2)Career Coaches as a Source of Vicarious Learning for Racial and Ethnic Minority PhD Students in the Biomedical Sciences: A Qualitative Study Simon N. Williams1, Bhoomi K. Thakore2, Richard McGee2* Department of Medical Social Sciences, Northwestern University, Chicago, Illinois, United States of  America, 2 Feinberg School of Medicine, Northwestern University, Chicago, Illinois, United States of America  (3) Career Coaches as a Source of Vicarious Learning for Racial and Ethnic Minority PhD Students in the Biomedical Sciences: A Qualitative Study Simon N. Williams1, Bhoomi K. Thakore2, Richard McGee2* Department of Medical Social Sciences, Northwestern University, Chicago, Illinois, United States of  America, 2 Feinberg School of Medicine, Northwestern University, Chicago, Illinois, United States of America 

Living a Balanced Life with the Help of Life Coaching

In today's fast-paced world, finding a balance between work, personal life, and self-care can be challenging. Life coaches offer valuable tools and strategies to help individuals create a harmonious and balanced lifestyle. In particular, I have my clients take pre and post-assessments. The former is critical to categorizing neurodivergence and other factors that can reshape the approach or support the client more efficiently by suggesting a coaching therapy combination where needed. Pre-assessments help both the client and coach get a more accurate snapshot of the client’s mind at this particular time. This eliminates confusion with past notions or future projections. Post-assessments provide an accurate claim for the traversed path. Post-assessments answer the question, “Where are we now versus where we started?”   By understanding individual motivations, priorities, and values, clients can make conscious choices that align with their overall well-being. Life coaching guides people in setting boundaries, managing their time effectively, and making self-care the top priority. Through these practices, clients can achieve a sense of balance, leading to increased happiness and fulfillment from within.

Setting Goals with the Guidance of a Life Coach

As an experienced yogi, I approach the concept of goal setting from a holistic and spiritually integrated perspective. I recognize the value of goals for personal and professional development, and I emphasize the importance of aligning said goals with one's deeper spiritual aspirations and inherent duty or life purpose. I always say,  ‘To speak the truth and not know who you are is still a lie.’ Goal-setting, while still important, is not the primary reason for coaching. The ultimate goal in life is self-realization and living in harmony with universal principles. Goals serve not just worldly success but contribute to the evolution of an individual's consciousness. Goal achievement can foster a deep sense of fulfillment and unity with all existence. When approached with awareness and intention, this can be a profound tool for spiritual growth. It is not merely about achieving external milestones but about embarking on a journey toward understanding and fulfilling one's purpose in life. In my view, setting goals is a harmonious balance between aspiration and surrender, between diligent effort and the graceful acceptance of life's flow. 

Life coaching, grounded in the principles of yoga, offers invaluable guidance, helping individuals to identify outcomes that resonate with their true self. By breaking down larger aspirations into smaller, mindful steps, we can collectively cultivate progress toward external achievements while simultaneously supporting positive inner transformation. As a coach, I serve as your accountability partner. The accountability I provide is not just about staying on track. I help you cultivate a healthy space for reflection and self-inquiry. This ensures that each step we take is in alignment with your greater purpose, values, and personal mission in mind.

Enhanced Decision-Making Skills through Life Coaching

In my life experience, I have learned a subtle but powerful difference between decision and choice. We must remember that words are power and our words embody a ’spirit’ or essence about them that makes manifest the un-manifest. As John 1:1 states in the Bible:

"In the beginning was the Word, and the Word was with God, and the Word was God. He was with God in the beginning. Through him all things were made; without him nothing was made that has been made.” 

Similarly, Hindu scripture states that,

Om’ is the primordial sound of creation. It is the original vibration of the universe before God. 

There are many more examples, but we note here two prominent accounts that words are vibrations that can be extremely influential in our lived experience. The word decide involves the suffix, "-ide" which is to 'kill off' or 'negate'. “Decide" carries with it an etymological weight, rooted in the Latin "decidere," which means to cut off. This linguistic underpinning illuminates the process of decision-making as one of exclusion, narrowing down to two, often binary, options. To me, this feels inherently limiting. Therefore, decision-making is a fallacy. It limits a selection down to two often opposing choices. In actuality, there are a myriad of choices that we can make at any moment.  The enhanced decision-making skills I offer through life coaching teach clients to use their gut, and heart-mind, to make informed choices, instead of solely using the mind to make an imbalanced selection. Enhanced decision-making is the discernment that King Solomon prayed for and ultimately received. In the present day, more "informed" choices, lead to better outcomes.

Through my work in life coaching, I emphasize the importance of engaging not just the mind but also the gut and heart-mind. This approach integrates our rational, emotional, and intuitive intelligence, and is more aligned with our deepest values. It rejects an overly rational, binary decision-making model in favor of a holistic, nuanced understanding of choice. This enriched approach to making choices acknowledges the complexity and interconnectedness of our being. It respects the limitations of the rational mind and embraces the wisdom of our subtler faculties. In my view, tapping into this broader spectrum of awareness enables us to navigate life with greater authenticity and fulfillment.

In essence, shifting the dialogue from decision-making to choice-making offers a more empowering framework for navigating one’s life path. Enhanced decision-making fosters a deeper alignment between one's actions and self, and leads to a more fulfilling and harmonious outcome. This is a valuable contribution to a person’s personal growth and invites a consistent and more thorough approach to how our choices are framed interpersonally and intrapersonally, for broader life contexts.

Increasing Resilience and Adaptability through Life Coaching Life is full of unexpected challenges and setbacks. Life coaching equips us with the tools and sharp mindset needed to navigate life’s obstacles with resilience and adaptability. Life coaching is deeply anchored in positive psychology principles, emphasizing the cultivation and enhancement of an individual's strengths, as well as highlighting the positive aspects of their daily experiences. I help clients build emotional resilience, which enables them to bounce back from disappointments and failures. Through systematic breathing practices, mindful awareness of action, and consistent meditation practice, individuals become more adaptable to change and better equipped to overcome any hurdles that come their way. Together we create strategic planning and problem-solving techniques, guided by your own volition.

A 2018 study from The International Journal of Evidence-Based Coaching and Mentoring referenced research from 2001, research that roughly illustrated that 25% of U.S. college freshmen do not return for their second year, pointing to a growing trend. The research further illuminated that students with well-defined career aspirations were more likely to persist and graduate. The study concluded that life coaching played a pivotal role in successfully returning students by facilitating deep self-inquiry. In exploring foundational questions like “Who am I?” and “Who do I wish to become?” The reflective process not only aided in aligning vocational ambitions to a broader sense of purpose but also fostered meaningful, lasting learning and adaptability across various life domains. After all, life is inherently experiential and often doesn’t afford the luxury of learning from direct experiences alone, underscoring the value of vicarious learning as mentioned earlier.

Building on this concept, life coaching not only aids in clarifying goals but significantly contributes to developing resilience. By encouraging proactive exploration of identity and purpose, people learn to navigate challenges with greater flexibility and determination. This resilience is cultivated through both direct experience and vicarious learning. It is paramount for learning to adapt to change, overcome setbacks, and ultimately achieve success and lasting fulfillment. Life coaching, therefore, is not just about goal setting but about fostering an enduring capacity to thrive amidst life’s uncertainties.

Real Impact: A Journey from Student to Teacher

A former student in her own words. 

“One of my most cherished experiences came from my time at Goucher, where Changa Bell, a visionary in the realm of mindful living, introduced us to the profound depths of yoga. His wisdom, particularly the insight that 'When you point a finger at someone, you are pointing three back at yourself,' has been a guiding light in my life. Changa was not just a teacher but a catalyst, igniting a passion that has grown with me. His teachings resonated so deeply that, I changed my life to what I wanted it to be instead of pursuing what I thought others wanted for me. I am filled with gratitude towards Changa for planting the seeds of this incredible journey.”

Liz, now 26, sent this letter to my LinkedIn ‘inbox’ a few weeks ago. She reflected on her time as a then 20-year-old. This is one of many letters that I get annually, about the power of coaching, yoga, and modeling. I believe it displays the lasting power of self-reflection across realms of life’s learning and challenges.

Finding a Life Coach That Suits Your Needs

Finding the right life coach transcends a mere choice; it's about aligning with someone who not only comprehends the intricate tapestry of your life but resonates deeply with the essence of who you are and who you aspire to become. This journey to discover a fitting guide is foundational to the transformative process of coaching. It's not merely about expertise or credentials, though these are important, but about connecting on a level where your values, aspirations, and challenges are fully understood and embraced.

In my years of navigating both the teaching and learning aspects of life coaching, I've realized that the most profound growth occurs in spaces where there is a profound resonance between the coach and the coachee. It's about finding someone who can hold a mirror to your innermost self, not to show you your reflection as it appears, but to reveal the limitless potential that lies within. This person should challenge you, yes, but also provide a nurturing space where your vulnerabilities can be explored with compassion and understanding.

I advocate for a thoughtful, deliberate approach in selecting a life coach. This means going beyond the surface, and engaging in deep conversations to discern whether this individual truly understands what drives you, what frightens you, and what ignites your passion. Look for someone who doesn’t just listen but hears you, someone whose insights spark a recognition within, suggesting a path forward that feels both challenging and right.

Testimonials and referrals can be illuminating, offering glimpses into the experiences of others and the transformations they've undergone. Yet, the essence of choosing a coach lies in the personal, the subjective, the connection that says, "Here is someone who can walk with me on my journey." It's about finding that guide who can navigate the complexities of the human experience with wisdom, empathy, and the shared joy of discovery.

As you embark on this quest, remember that the right coach is not just a teacher or mentor but a partner in your journey of growth, self-discovery, and ultimate fulfillment. The decision to choose a life coach, therefore, becomes a pivotal moment in your journey, one that sets the stage for the profound work of transformation that lies ahead.


Life coaching stands as a beacon for those navigating the complexities of existence. It offers a path to clarity and direction. Life coaching is ultimately a journey toward the realization and achievement of one's fullest potential. With a compassionate life coach by your side as your journey unfolds, the relationship reveals your strength within. An effective outcome is self-confidence, balance, and the achievement of your deepest aspirations, or short-term goals. The relationship can start and stop, but it is best when spread out over a long period with collaboration and consistency.  You become resilient beyond personal challenges and become trustworthy in relationships, purpose, and self-fulfillment.

If you find yourself at the threshold of an issue that seems too big, too hard, or untimely, embrace the journey of self-discovery and growth with life coaching.  I invite you to reach out and connect. Together, let's embark on a transformative path, and uncover the luminous potential that resides within you. Let’s navigate the pathway to your fullest expression of self, toward the bright horizon of purpose and fulfillment. 

Book Your Free Initial Consultation Today! Dive into the world of personalized growth and discovery with a no-obligation, complimentary consultation. This one-on-one session is your opportunity to explore your aspirations, challenges, and how life coaching can illuminate your path to fulfillment. Let's uncover the first steps of your transformative journey together. Schedule your free consultation now and ignite the change you wish to see in your life.

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